Last updated: September 2026

These Terms of Service ("Terms") govern your access to and use of the website, products, and services provided by Apex Roofing ("we," "us," or "our"). By accessing or using our services, you agree to be bound by these Terms.

1. Services

We provide website hosting, content management, and related digital services. The specific scope of services depends on your selected plan and any additional agreements between us.

2. Account Registration

To access certain features, you may be required to create an account. You agree to:

Provide accurate and complete information during registration
Keep your login credentials secure and confidential
Notify us immediately of any unauthorized access to your account
Accept responsibility for all activity that occurs under your account

3. Acceptable Use

You agree not to use our services to:

Violate any applicable laws or regulations
Publish content that is unlawful, defamatory, threatening, or obscene
Infringe on the intellectual property rights of others
Distribute malware, spam, or other harmful content
Attempt to gain unauthorized access to our systems or other accounts
Interfere with or disrupt the integrity of our services
Use our services for any illegal or fraudulent purpose

We reserve the right to suspend or terminate your account if you violate these terms. See our full Acceptable Use Policy for details.

4. Content Ownership

Your Content

You retain ownership of all content you create, upload, or publish through our services ("Your Content"). By using our services, you grant us a limited license to host, display, and distribute Your Content solely for the purpose of providing our services to you.

Our Content

All website templates, designs, code, and platform features are owned by us or our licensors. Your plan grants you a license to use these materials for your website, but does not transfer ownership.

5. AI-Generated Content

Our platform may use artificial intelligence to generate initial website content, including text, layout suggestions, and design elements. You acknowledge that:

AI-generated content is a starting point and should be reviewed and customized by you before publishing
We do not guarantee the accuracy, completeness, or suitability of AI-generated content
You are responsible for reviewing all content on your website, including AI-generated material
AI-generated content may require editing to accurately reflect your business

6. Payment Terms

Subscription fees are billed in advance on a monthly or annual basis
All fees are non-refundable except as required by law
We may change pricing with 30 days written notice
Failure to pay may result in suspension or termination of services
You are responsible for all taxes applicable to your use of our services

7. Service Availability

We strive to maintain high availability of our services but do not guarantee uninterrupted access. We may perform scheduled maintenance or updates that temporarily affect availability. We will make reasonable efforts to provide advance notice of planned downtime.

8. Data and Backups

We maintain reasonable backup procedures for data stored on our platform. However, you are encouraged to maintain your own copies of important content. We are not liable for any data loss that occurs despite our reasonable backup efforts.

9. Termination

You may cancel your subscription at any time. Cancellation takes effect at the end of your current billing period.
We may suspend or terminate your account for violation of these Terms, with notice when practicable.
Upon termination, we will provide a reasonable period (30 days) for you to export your content.
After the export period, we may delete your data in accordance with our data retention policies.

10. Limitation of Liability

To the maximum extent permitted by law:

Our total liability for any claim arising from these Terms or your use of our services shall not exceed the amount you paid us in the 12 months preceding the claim
We are not liable for any indirect, incidental, special, consequential, or punitive damages
We are not liable for any loss of data, revenue, or business opportunities
We are not liable for any damages resulting from third-party services or integrations

11. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, or expenses arising from your use of our services, your content, or your violation of these Terms.

12. Dispute Resolution

Any disputes arising from these Terms will be resolved through good-faith negotiation. If negotiation fails, disputes will be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, conducted in Arizona.

13. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes via email or through our platform. Continued use of our services after changes take effect constitutes acceptance of the updated Terms.

14. Contact

For questions about these Terms, contact us at demo@phronemalabs.com.

15. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Arizona, without regard to conflict of law provisions.